Hassan Hajjaj's photographic series whose meticulous mises en scene betray an admiration for Samuel Fosso, Malik Sidibe and David La Chapelle. In these images from Marrakech, he plays on the sophisticated codes of fashion circles and music videos. He succeeded in turning young, heavily veiled and jellaba-clad women into magazine icons and hip-hop stars. The photographs, looking at first glance like Orientalist fantasies, use humor and derision to exploit the ambiguities and contradictions implied by the veil and traditional dress. Kitschy and highly colored, subversive and outlandish, Hassan Hajjaj's images put crucial questions about the way East and West see each other, and about cultural exchange between them.
Hassan Hajjaj has taken part in numerous solo and group exhibitions in Morocco, London and the Middle East. In 2009, he was one of the eight finalists in the Victoria & Albert Museum's Jameel Prize for Islamic art. He divides his time between London and Marrakech.
Spring-Summer collection 2018
© Hassan Hajjaj