Because now Sustainable development has become a lifestyle and a source of daily inspiration, because beauty and fashion can help spread the word in a very attractive way, several big names in fashion have kindly agreed to support the operation Be Cycle & Fashion by customizing THE ultimate symbol of environmental responsibility: a bike! 12 designers customize 12 bicycles made by Peugeot to support ACT Responsible association. By transforming these twelve bikes into true pieces of art, artists expressed their vision of an ethical fashion, in line with the times, in order to sensitize the public to experience the daily life and sustainable development in a friendly and creative way.
THE « BE CYCLE & FASHION 2010 » DESIGNERS
AGATHA RUIZ DE LA PRADA, Be Cycle & Fashion godmother, KENZO TAKADA, MARITHE + FRANCOIS GIRBAUD, JEAN-CLAUDE JITROIS, KARIM BONNET, YLAN ANOUFA, JEROME L’HUILLIER, ANTIK BATIK, FRANCOIS DURIS pour Peugeot, Elieux by KAORI ITO, ON AURA TOUT VU using SWAROVSKI elements, ORA ITO.